The Story of Lavazza

Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products.

Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10.

The business of Lavazza S.p.A. is currently administered by the third and fourth generations of the Lavazza family.

Branded as "Italy's Favourite Coffee," the company claims that 16 million out of the 20 million coffee purchasing families in Italy choose Lavazza.

Among its offerings today are products such as: Qualità Oro, Qualità Rosso, Club, Café Espresso, Il Perfetto Espresso, Café Crema, Gran Aroma Bar, Super Crema, Crema e Gusto, Crema e Aroma, Top Class, Grand ‘Espresso, Dek (decaffeinated), and coffee capsules A Modo Mio, "Espresso Point" and Lavazza Blue.